8. Promotion and Marketing

We maintained our efforts to promote and market our services to academic staff and students at subscribing institutions. As in previous years, we did this by assisting site representatives and other support staff in their local promotional activity, by providing copies of posters, flyers and other informational material, either free or on a cost-recovery basis.

EDINA collaborated with other related providers in promoting and marketing our services. Examples include the Census Registration Service (CRS) for UKBORDERS and JISC Digital Media for publicising the Education Image Gallery.

Links with the JISC Regional Support Centres (RSCs) continued. EDINA User Support staff attended several of their events throughout the year (see Appendix 6).

During the year, EDINA identified a number of relevant specialist conferences at which to exhibit e.g. GISRUK, UKSG and HE Academy. A full list of conference presentations and exhibitions attended is given in Appendix 6.

Highlights in EDINA's calendar included:

• DRHA (Digital Resources for the Humanities and Arts), Cambridge, 14-17 September 2008
• Internet Librarian, London, 16-17 October 2008
• RLUK conference, Leeds, 22-23 October 2008
• Online Information , London, 2-4 December 2008
• JISC Conference , Edinburgh, 23-24 March 2009
• UKSG – Serials Group annual conference, Torquay, 30 March – 1 April 2009
• GISRUK 2009 (GIS Research UK), Durham, 1-3 April 2009
• RSC East Midlands e-fair 2008, Leicester, 23 June 2009
• HE Academy – 4th annual conference, Manchester, 30 June – 1 July 2009

Flyers and posters were distributed at a number of other events.

To complement the online training provision in 2008/2009 a promotional webinar was also run, for Land Life Leisure. Organised by the RSC this lunchtime event was attended virtually by 12 people from around the country as part of an ongoing series to showcase online resources.

The following additional means were used to promote EDINA services and to keep users informed of developments:

• The EDINA website (http://edina.ac.uk)
• Newsline, EDINA's quarterly newsletter, distributed in print to all site representatives and other interested parties, and available on the EDINA website.
• Articles and advertisements in other newsletters and publications.
• EDINA's JISCmail lists: digimap-announce@jiscmail and edina-sitereps@jiscmail.ac.uk
• JIBS user group JISCmail list: lis-jibs-users@jiscmail.ac.uk.
• Other JISCmail lists as appropriate
• Information stands and product presentations at conferences and meetings
• Presentations at other awareness-raising events